Covid Creativity!
This photo made me think about how creative some real estate sales have become, even more so in this latest lockdown.
With the market as busy as it is, listing a house brings many, many buyers out for a look. Crazy numbers actually. It's always been our advice that sellers not be home for showings ~ mostly because you want the buyer to be able to picture themselves in the space, and be able to speak freely to their agent about their thoughts. And, well, during a Pandemic, it's a safety concern as well.
During a lockdown, where does a seller go? It's not like you can pop over to a friend's house, go out for dinner, or even hit the coffee shop. Many of my seller clients have booked a weekend getaway at a hotel or Air BnB, for some nice R & R, and a little break from the usual. That works really well!
But, there are situations where that just doesn't work, so, here's where we're getting even more creative. Showing availability can be shortened to just a day or two, even just a few hours. With some seriously targeted marketing, things can work out with just a few showings.
Twice in the last few weeks, I've sold property in a sort of "off market", quiet way.
In the first, I had been working with the buyer I thought was perfect for one of my upcoming listings. The seller was working from home during the day, her son was working nights and sleeping in the evenings. Having large numbers of viewings was just not going to be possible. But, the house needed to be sold. So, with just one takeout dinner in the car, and some Mother/Son bonding time, the buyers got a good look at the house, and made an offer that very night. A wonderful win/win all around!
In the second situation, there was a tenant living in the property, and it was one that would have had many showings once listed on MLS. I was able to make contact with a few agents I knew were working with some ready buyers for this type of home, and arranged just three showings, all in one day. Two of those buyers made offers, so, the seller was able to choose the best one, and, everyone was happy in the end.
In both cases, the arrangements met the sellers needs, AND gave the buyers an opportunity to purchase without the normally heavy competition.
The real moral of these stories is, make sure your Agent knows what you want & need. We all hear about these opportunities on occasion, and, we may even be able to create them for you. The goal is always to do our best for our clients in the most efficient way possible.
And, right now, creativity is King!
This photo made me think about how creative some real estate sales have become, even more so in this latest lockdown.
With the market as busy as it is, listing a house brings many, many buyers out for a look. Crazy numbers actually. It's always been our advice that sellers not be home for showings ~ mostly because you want the buyer to be able to picture themselves in the space, and be able to speak freely to their agent about their thoughts. And, well, during a Pandemic, it's a safety concern as well.
During a lockdown, where does a seller go? It's not like you can pop over to a friend's house, go out for dinner, or even hit the coffee shop. Many of my seller clients have booked a weekend getaway at a hotel or Air BnB, for some nice R & R, and a little break from the usual. That works really well!
But, there are situations where that just doesn't work, so, here's where we're getting even more creative. Showing availability can be shortened to just a day or two, even just a few hours. With some seriously targeted marketing, things can work out with just a few showings.
Twice in the last few weeks, I've sold property in a sort of "off market", quiet way.
In the first, I had been working with the buyer I thought was perfect for one of my upcoming listings. The seller was working from home during the day, her son was working nights and sleeping in the evenings. Having large numbers of viewings was just not going to be possible. But, the house needed to be sold. So, with just one takeout dinner in the car, and some Mother/Son bonding time, the buyers got a good look at the house, and made an offer that very night. A wonderful win/win all around!
In the second situation, there was a tenant living in the property, and it was one that would have had many showings once listed on MLS. I was able to make contact with a few agents I knew were working with some ready buyers for this type of home, and arranged just three showings, all in one day. Two of those buyers made offers, so, the seller was able to choose the best one, and, everyone was happy in the end.
In both cases, the arrangements met the sellers needs, AND gave the buyers an opportunity to purchase without the normally heavy competition.
The real moral of these stories is, make sure your Agent knows what you want & need. We all hear about these opportunities on occasion, and, we may even be able to create them for you. The goal is always to do our best for our clients in the most efficient way possible.
And, right now, creativity is King!
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